Marketing campaign of the year

The Marketing Campaign of the Year Award recognises outstanding marketing campaigns that have demonstrated
creativity, innovation, and generated significant results, setting them apart from their competition over the past year.

Assessment Criteria:

Judges will evaluate submissions based on

Creativity & Innovation: Originality and freshness of the campaign’s concept, design, and execution.
Impact & Effectiveness: Tangible results achieved, such as ROI, reach, engagement, conversions, or brand recognition.
Strategy & Insight: Depth of market research, audience understanding and the strategic approach employed.
Presentation: Comprehensive, clear and compelling narrative of the campaign’s development, execution, and results.

All content that you submit is strictly confidential.

Nominee Information:
Company:

Company Email:

Company Telephone:

Submission Guidelines:
Please structure the submission under the following sections:

Case for the Award:
Clearly lay out why the campaign stands out as the most remarkable in its class over the past year.
Accentuate any unique challenges tackled, breakthrough methods employed, or outstanding results achieved.

Campaign Overview:
Introduce the campaign, detailing its name, duration, primary channels used and the main objective(s) set out at the inception.

Background & Insight:
Describe the market research or insights that informed the campaign's strategy. What challenge or opportunity was the campaign addressing?”.

Strategy & Execution:.
Detail the strategy developed in response to the insights and the tactics employed to bring it to life. Highlight any unique approaches or methods used..

Creativity & Innovation:
Discuss the creative angle, messaging, or design of the campaign, emphasising what sets it apart from other campaigns.

Results & Metrics:
Provide quantifiable outcomes of the campaign. For instance, instead of saying "the campaign improved engagement," specify "the campaign boosted engagement by 40%."

Note:
The more information you provide in your submission the more judges have to consider.
You can attach up to three pieces of supplemental information to support your case. The file size may not exceed 5mb each

Nominator Information:
First Name:

Surname:

Job Title:

Company Name:

Contact Email:

Contact Telephone:

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Marketing campaign of the year

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